Google has recently taken speed into consideration when ranking websites. So, it’s more important than ever for your WordPress site to be optimized for speedy load times. You have the need. The need for speed.
If your WordPress site uses a multipurpose theme, page builder, eCommerce solution, or other plugins — it’s probably loading a lot of scripts, styles, and images. Each file required by your website takes time to load. That’s valuable time. If it takes too long, you’ll lose visitors, business, and fall in search engine rankings.
Before we jump in, it’s important to understand why your site may be slow to load. The following are the biggest contributing factors to the speed of your website:
- Image Size
- Scripts and Styles
In the case of Organic Themes, our speed was abysmal. It’s a beefy site, and uses multiple robust plugins such as Easy Digital Downloads, bbPress Forums, Restrict Content Pro, etc. Those plugins are necessary for the operation of our business. However, they add a lot of weight. Additionally, our site contains content dating back nearly 10 years. Needless to say, it has a lot of information to load.
In this article, we will outline the 5 simple steps we took to drastically increase the speed of our website. Best of all, these solutions are entirely free. Read More