Page builders have become the standard for creating WordPress websites. They provide a range of design options and flexibility typically unavailable within themes or WordPress itself. However, those options often come at a cost. Not only a monetary cost, but a significant cost of time and performance. As a result, Organic Themes was reluctant to jump into an already saturated market of WordPress page builders.
If we were going to enter the market, it needed to be done the Organic way — Meaning, a clean, simple, and intuitive approach to building pages using existing WordPress tools. That meant analyzing the perceived problems with other builders, and creating an easier alternative. Read More