Organic Themes is a software company. More specifically, we provide WordPress themes and plugins. Essentially, we sell templates and tools for creating and managing websites. The business was founded by myself, David Morgan, and Jeff Milone in Lahaina, on the island of Maui.
Until recently, Jeff and I lived in the Hawaiian Islands for a total of 10 years. Maui is an incredible place to live. It’s truly paradise. However, it’s a difficult location to start and grow a software company.
In this article, I’ll share the unique story of what brought us to Maui, the personal and professional challenges we faced, and ultimately what led us away from the islands.