Google has recently taken speed into consideration when ranking websites. So, it’s more important than ever for your WordPress site to be optimized for speedy load times. You have the need. The need for speed.
If your WordPress site uses a multipurpose theme, page builder, eCommerce solution, or other plugins — it’s probably loading a lot of scripts, styles, and images. Each file required by your website takes time to load. That’s valuable time. If it takes too long, you’ll lose visitors, business, and fall in search engine rankings.
Before we jump in, it’s important to understand why your site may be slow to load. The following are the biggest contributing factors to the speed of your website:
- Image Size
- Scripts and Styles