Upon successfully activating the STAX theme, you should be greeted by the setup wizard (which includes a step to install demo content). It’s highly recommended you go through each step in the process to complete the wizard.
The setup wizard consists of 3 steps:
License Activation: Activate your theme license, which may be acquired from your account. This step is required.
Plugin Activation: Install and activate recommended and required plugins. This step is highly recommended.
Demo Content: Install the theme demo content. This step may take a few minutes. It’s highly recommended.
Then, upon successfully completing the setup wizard, your site should appear exactly like the theme demo. I hope that helps, let me know if you need further assistance. Thanks!